19, Feb
How to Get the Most Out of Your Pinterest CPM

pinterest cpm

Pinterest is a visual-driven social platform, so when it comes to advertising on the app, you’ll want to invest in high-quality product photos and use bold colours in your ad creatives. You can also hone your messaging, creating short blurbs that provide users with more information about the products or services you offer and leave them wanting to learn more.

Pinterest cpm ads are available in a variety of formats and sizes, so you can find the one that best fits your goals. For example, standard ads look like regular Pins and are a good option for brands with more traditional products that can be showcased in a single image. For a more immersive experience, Carousel pin ads allow you to create an ad that includes up to five images that people can swipe through.

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When it comes to targeting, Pinterest offers a variety of options including demographics, interests and keywords. Using the latter can be particularly helpful for driving website traffic as it allows you to target users who are actively searching for specific items (e.g. “handmade vase”).

Once you’ve selected your targeting parameters, you’ll need to specify a budget and choose an action to achieve. For example, if your goal is to drive website traffic, you’ll need to set a maximum bid that Pinterest will charge when users click on your ad to access your site. You can opt to manually manage bids, or let Pinterest do it automatically for you, depending on the campaign type.

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